Welcome to LA King James

LeBron James has finally made his regular season debut as a Laker and if he never wins another championship again, he’s at worst one of the top five greatest players of all time, but beyond that, he’s become the model for the current and next generation of athletes.

Create your own brand, play wherever you want, build a school for your hometown. Stay in supreme shape and remain one of game’s elite 15 years deep in the league. Speak out on social issues, work on your future while in the present. Come from nothing, become everything and never settle. James has laid the blueprint on how to be more than just a basketball player and we’re here for it because winners play with winners! Welcome to LA King James.

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