Spearmint Rhino ventures into fashion with Rhino Society

Spearmint Rhino ventures into fashion with ‘Rhino Society,’ a narrative-driven merch collection that celebrates the brand’s storied history since its inception in Los Angeles, 1989. Creative director Joey A.X, alongside Jonathan Lee and Michael McShane, delve into the archives to craft a line that embodies rich storytelling, with a focus on the people and tales behind the brand’s success. Season One, “Lost Angeles: Noir Nightmares & Neon Dreams,” features a mix of traditional wearables, exclusive items, and secret ranges for members, capturing the essence of the original club. The collection is brought to life through a lookbook shot by Maxwell Reichert and VHS style shorts by Evan Hamilton, offering an immersive adult magazine-styled experience for society members. With future plans for pop-ups in major cities and collaborations with A-list fashion names, Rhino Society is poised to blend legacy and lifestyle into a unique fashion statement.


For more information and to shop the debut collection, visit and follow their Instagram.


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